How is keyword research conducted?
When researching keywords, it is first necessary to find some suitable tool. The most common choice is Google Keyword Planner, but no matter which keyword research tool you choose, the next step is to ask yourself which topics cover your business or the product you are selling.
Start with the broadest topic to make it easiest to make a list of potential keywords, from which you will later extract a few as needed. You may find that words with a certain search volume generate the most organic visits, so you decide to exclude the others. You may be looking for keywords with the least competition to rank without much trouble. When you start researching across broader topics, you leave yourself the option of choosing the most optimal words for your needs.