How have social networks changed marketing strategies?
Social networks are now an integral part of an effective digital marketing strategy. Many brands use social media for "top-of-funnel" marketing and then use paid social media advertising to drive middle or bottom-funnel efforts.
It has had a huge impact on design and video strategies, as users today expect to receive information very quickly. For example, videos that can be understood while the sound is muted are now popular because people want to consume such content while in a public place.