How effective is video on social media?
Very effective. Your company's social media strategy should absolutely include video, especially for platforms such as Instagram and YouTube. Every major social media channel can support video resources, and 81% of businesses use video marketing to increase brand awareness and sales. Try to include a mix of live and produced (written and edited) videos in your social media strategy. These days, you can create social media-worthy videos with just a smartphone and an editing app - and there are free apps that can help you do just that.
If you're looking for a more professional video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production with the support of other digital content experts.