How effective is video on social media?
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26/01/2022
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Very effective. Your company's social media strategy should absolutely include video, especially for platforms such as Instagram and YouTube. Every major social media channel can support video resources, and 81% of businesses use video marketing to increase brand awareness and sales. Try to include a mix of live and produced (written and edited) videos in your social media strategy. These days, you can create social media-worthy videos with just a smartphone and an editing app - and there are free apps that can help you do just that.
If you're looking for a more professional video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production with the support of other digital content experts.