How does SEO work?
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20/01/2022
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SEO is the process of optimizing your website to rank better in search engines. But how does SEO work?
Google uses over 200 ranking factors, which allow search engine algorithms to rank websites based on the relevance and authority of their pages. As Jason Barnard comments:
"Google strives to recommend the most relevant response from the most trusted source in the most appropriate format for its user."
To succeed in SEO, you need to ensure that your content is the most relevant result for a particular search query and that your website is considered a reliable source.