Does my business need SEO?
Yes, your business should invest in SEO. Search engine optimization offers a way to increase traffic without paying for each click.
When you run PPC ads, you will be charged for each click that comes to your website through that channel. However, if your website is organically ranked on search engines, this traffic is essentially free (at least in terms of cost-per-click). Of course, it takes investment in skills and resources to rank on the SERPs.
If you are able to rank your website at the top of the search engine, you will benefit from a traffic flow that will not have associated click costs and that will not stop when your ads are turned off. Organize yourself and enjoy visibility 24 hours a day.
But let's also remember that organic search is responsible for an average of 53% of the total traffic. If you ignore SEO, your competitors enjoy this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you are a local company, selling online or you are a global company, you need to pay attention to your SEO strategy.