Do people really click on PPC ads?
Yes! The ads that appear in search results contribute more than 45% of clicks to the page.
Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.
If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.