[Meet Prodavnica Alata]
Prodavnica Alata is now the market leader in online tool sales across the Balkans. They supply thousands of products to both professionals and DIY users.
But back in 2019, things looked very different. Their old e-commerce system was outdated, slow, and unreliable. Inventory was often out of sync, orders were difficult to manage, and customers were frustrated by poor usability.
In short, the platform was holding the business back.
That's when they turned to [ Creative Brackets ].
[ A broken foundation ]
When Prodavnica Alata first approached us in 2019, they already had a custom-built e-commerce system that had served them well in their early days. But as the market grew more competitive, it became clear that the old platform was no longer enough.
Competitors were rolling out modern websites, new features, and smoother customer experiences, while Prodavnica Alata found it harder to adapt quickly. Every small update, whether fixing a bug or adding a feature, required waiting for external developers who were often hard to reach.
Stock and prices were updated manually, a process riddled with errors.
Courier services weren't integrated, forcing staff to spend hours each day managing orders manually.
Most of the workload required more time and effort than it should have.
The system wasn’t broken, but it was slowing them down at a time when speed and innovation mattered most. Instead of enabling growth, the system was actively holding the business back.
They needed a complete reset.
{ A one-stop shop and long-term partner }
The request was simple but bold: “We need someone to handle everything.”
For the past six years, Creative Brackets has been more than just an agency to Prodavnica Alata. We have become their one-stop shop for everything digital, from technology and design to marketing and ongoing business support.
We were not just developers but a full-service digital partner. Our mission was to rebuild their online business from the ground up, modernize their operations, and give them the tools to grow without limits.
We weren't just hired to “fix a site.” We became a partner agency, a team involved in brand and business building. Every step we took had one goal: to advance their business and provide the foundation to lead the market.
Of course, none of this would have been possible without the trust and support of the Prodavnica Alata team, and especially the forward-thinking vision of their manager, Aleksa Trivan, who recognized the potential and believed in the possibilities we, as a team, could unlock together.
[ ReadyCMS-powered machine ]
We used ReadyCMS as the backbone and paired it with custom integrations, a clean design, and ongoing support. The goal wasn't just to build a better website but to create a digital ecosystem that could scale with their ambitions.
Moving to ReadyCMS changed everything. The new platform gave Prodavnica Alata stability, scalability, and speed that their old system could never provide.
The storefront, www.prodavnicaalata.rs, was redesigned to be professional and conversion-focused, making it easier for customers to browse thousands of SKUs and complete purchases quickly.
But the biggest shift came from automation:
- ERP integration: We connected their internal resource planning system with ReadyCMS, enabling real-time stock and pricing updates. Manual work and errors were eliminated, and customers now always see accurate, up-to-date information.
- Courier services: Order processing was reduced from hours of repetitive work to just a few clicks, with shipping labels and tracking handled automatically. What used to take one or two employees several hours every day could now be completed in minutes.
And thanks to the flexible architecture of ReadyCMS, we were also able to develop custom integrations tailored to Prodavnica Alata’s needs:
- Internal tools used for sales monitoring, order reviews, detailed statistics, and custom reports.
- External platforms like Kupujem Prodajem, ePonuda, and others.
These integrations extended Prodavnica Alata’s reach far beyond their own site, making their products visible where customers were already searching and shopping.
{ Building on ReadyCMS }
We rebuilt their entire online store on ReadyCMS, our modern content and commerce platform.
- Stability and reliability: replaced crashes and downtime.
- Scalable architecture allowed them to expand their catalog without bottlenecks.
- Managed security with automatic updates, continuous monitoring, and SaaS-level protection.
- User-focused design made shopping intuitive, even with thousands of SKUs.
- Website speed ensured fast loading times that customers expect.
- Built-in SEO tools made it easier to optimize products and pages for search engines.
ReadyCMS gave Prodavnica Alata the solid foundation their old system never could.
{ Beyond technology: Marketing and branding }
Fixing the platform was just the beginning. Once the new ReadyCMS-powered store was live and running smoothly, we shifted gears to help Prodavnica Alata grow its reach and strengthen its brand.
As their one-stop shop agency, Creative Brackets took charge of marketing as well:
- SEO: Continuous optimization that keeps their massive product catalog visible in search results, driving organic traffic month after month.
- Google Ads: Smart campaigns tailored to seasonal promotions and customer demand, delivering measurable ROI.
- Meta Ads: Targeted campaigns that build awareness, re-engage past customers, and strengthen brand presence across social media.
Alongside performance marketing, we worked on brand positioning, shaping Prodavnica Alata’s image as the trusted destination for tools in the Balkans. This included refining messaging, visuals, and tone so that every interaction, online or offline, reinforced their identity as a market leader.
Together, these efforts turned their website from just an online store into a complete growth engine. One that attracts, converts, and retains customers at scale.
Before vs after [ Creative Brackets ]
| Before | After |
|---|---|
| Outdated custom system | ReadyCMS-powered platform |
| Chasing external devs for every change | Continuous improvements handled by us |
| Manual stock & pricing updates | Real-time ERP sync |
| Courier work = 3+ hours/day | Courier delivery requests handled in just 3 clicks |
| Limited features, slow innovation | Monthly feature rollouts with ReadyCMS |
| One store location, 5.000 products, stagnant growth | 80.000+ products, multiple stores, market leader |
[ From struggling to leading ]
The transformation was dramatic. Within two years, Prodavnica Alata grew its catalog from about 5,000 products to more than 80,000, without a drop in performance. Daily operations that once drained staff time became automated, freeing the team to focus on customers and growth.
And when it comes to visibility, you cannot search for a tool on Google in Serbia without seeing Prodavnica Alata at the top.
Their digital success spilled over into the physical world, too. What started as a single store location expanded into multiple locations across Serbia, fueled by the efficiency and scale of their online platform.
After being stuck in stagnation, they became the benchmark tool retailer in the region, with competitors now imitating their model rather than outpacing them.
[ Continuous partnership ]
For Prodavnica Alata, the work is never “done.” It's a living, evolving platform, and we're the team keeping it ahead of the curve.
The story of Prodavnica Alata shows what happens when the right business meets the right partner.
With ReadyCMS as the backbone and Creative Brackets as a one-stop digital agency, they moved from limitations to leadership. Scaled their catalog, automated operations, and built a brand that dominates both online and offline.
And this is only the first chapter.
