[ Meet clearlii.com ]
In the Nordic market, where consumers value quality, transparency, and trust above all else, Clearlii has positioned itself as a modern premium eye care brand.
What began as a pharmacist’s vision in Stockholm has evolved into one of the region’s most recognizable contact lens brands, trusted by customers, clinics, and pharmacy chains across Sweden, Norway, and Finland.
Clearlii is known for its focus on clarity, comfort, and innovation, the company grew from local pharmacy shelves into a strong online presence.
Built around the idea that eye care should feel effortless, Clearlii combines Scandinavian simplicity with advanced lens technology to create products designed for long-lasting comfort, healthy wear, and everyday clarity.
Today, the brand is present in more than 900 pharmacies across the Nordic region, with a growing digital presence that reflects the same values that have shaped the company since the beginning: precision, innovation, accessibility, and trust.
( Key notes )
Rebranded in 2017 from Apotekslinsen to Clearlii, the company continues to stand out for:
- High oxygen supply lenses for healthy eyes.
- Rounded-edge comfort designed for all-day wear.
- UVA/UVB protection for safe use in Nordic climates.
What makes Clearlii unique is not just the quality of its products but also its ability to build trust with consumers and healthcare professionals.
From its clean visual identity to its seamless customer experience, Clearlii represents a new generation of healthcare-oriented e-commerce brands, where technology, branding, and usability work together with complete clarity.
[ The partnership ]
Creative Brackets has been Clearlii’s digital partner for over five years, supporting the brand through every stage of its online growth. Together, we built the current website on ReadyCMS, a flexible content and commerce platform designed for scale.
In 2024, our collaboration reached a new milestone with the addition of a B2B portal, enabling the brand to expand beyond consumer retail into wholesale partnerships.
{ B2B with ReadyCMS }
When Clearlii set out to better serve opticians, clinics, and retailers, it became clear that the existing consumer-focused store would no longer suffice. Professional partners weren’t looking for a quick shopping cart experience; they needed a dedicated platform that could handle the scale and complexity of their operations.
Bulk ordering was a priority, with flexible tiered pricing that could reflect the value of recurring, high-volume purchases. Clinics and offices also required centralized dashboards to easily manage invoices, track past orders, and reorder standard stock.
The workflows also had to be tailored to how these partners actually operate. They often work at desktops in offices rather than on mobile devices, so optimizing for efficiency, speed, and clarity in a professional environment was essential.
Finally, logistics had to be seamlessly integrated into the process, ensuring that shipments could be generated, tracked, and delivered without unnecessary back-and-forth. Without these capabilities, Clearlii risked losing wholesale opportunities to larger suppliers who already offered dedicated B2B systems.
That’s where ReadyCMS delivered. Instead of Shopify, Clearlii chose a platform designed for professional workflows.
Key B2B features we implemented
- Secure partner login (restricted access for verified accounts)
- Custom pricing and discounts (volume-based, partner-specific)
- Partner dashboards (order history, invoices, shipment tracking)
- Multi-currency and local payments
- Automated logistics integration
The impact was immediate. By opening its doors to wholesale partners, Clearlii successfully expanded its revenue streams, moving beyond a consumer-only focus and capturing the growing demand from opticians, clinics, and retailers. These new professional relationships quickly grew into long-term partnerships, built on transparent pricing and efficient workflows that made Clearlii a reliable supplier.
At the same time, the new system streamlined operations: bulk orders, invoices, and shipping now run with minimal manual effort, allowing the team to focus on growth rather than administration.
Because the platform was designed with an API-first approach, it laid the groundwork for future integrations with ERP and CRM systems, ensuring that Clearlii’s digital infrastructure would be ready to scale as the business expands across Europe.
Clearlii successfully transformed from a consumer-only brand into a full-service supplier across the Nordic region.
[ Through the lens of growth ]
Clearlii’s growth story proves that digital clarity matters as much as optical clarity.
By combining innovative products with a powerful digital infrastructure, the brand has secured its place as both a consumer favorite and a professional partner.
And the journey isn’t stopping here.
With a new website on the horizon, Clearlii and Creative Brackets continue to sharpen the vision together.
