Bencom is one of Montenegro’s leading professional bookkeeping and business consulting agencies.
With more than 70 employees and over 700 active clients, they’ve built their reputation on precision, trust, and long-term client relationships.
After decades of steady growth, Bencom wanted to refresh its brand identity to align its visual presence with its modern business values and forward-looking mission.
That’s where we came in.
[ Refresh, not reinvent ]
As a company that already held a strong market position, Bencom didn’t need a radical change.
Instead of reinventing the wheel, we focused on refinement, a refresh that would carry Bencom’s legacy forward.
We modernized the logo and overall expression to feel more confident and contemporary.
We reimagined digital and printed materials to communicate with clarity and consistency.
Most importantly, we reinforced what Bencom has always stood for: professionalism, trust, and stability.
We called it: “Bencom Refresh Strategy.”
“A reminder for those who already know them — and a clear message for those who don’t:
— Miloš Lukić, founder at [ Creative Brackets
Bencom remains the best choice for secure, modern business operations.”
[ Our role ]
We collaborated closely with Bencom’s leadership to evolve their visual identity without losing its recognizability.
Our work included:
- Logo redesign: modernizing proportions, typography, and color balance while preserving the crown and infinity mark.
- Brand direction proposal: visual hierarchy, tone, and color guidance for future materials.
- Print and stationery design: refreshed folder, document templates, and presentation visuals.
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Before and after: a refined Bencom identity that preserves the brand’s recognizable symbol while introducing cleaner proportions, stronger contrast, and a more contemporary visual presence.
{ Design direction }
The refined logo combines stability and progression. A deeper, more balanced red paired with clean sans-serif typography.
It represents Bencom’s dual nature: traditional in values, modern in approach.
The refreshed visual system maintains the brand’s trust-based tone while introducing sharper contrast and readability for digital environments.
[ Working relationship ]
Our collaboration with Bencom was open, respectful, and focused on future growth.
They later continued their digital journey with another agency for the website, but our visual foundation remains a key part of their ongoing brand evolution.
It’s a shared success built on trust and clarity.
( Key takeaways )
- Strategic logo modernization, not rebranding
- Consistent cross-medium identity (print, digital, internal materials)
- Collaborative creative direction with client leadership
- Design that bridges tradition and innovation
[Result]
A refreshed identity that reflects who Bencom truly is today:
a stable, professional, and forward-looking company that continues to set standards in business services across Montenegro.
Refreshing a respected brand means honoring its roots and shaping its future, one detail at a time.
