[ Meet AlekPharm ]
Nine years ago, AlekPharm came to Creative Brackets with a vision: to bring high-quality essential and herbal oils closer to people who value natural health and wellness.
That's where our journey together began.
{ About the client }
AlekPharm began as a company specializing in the production and distribution of essential and herbal oils. Its vision was to bring nature's finest ingredients into people's daily lives.
Their main platform, etarskaibiljnaulja.rs, quickly became a trusted source for customers seeking high-quality, authentic products rooted in natural wellness. As the business grew, AlekPharm added the sale of raw materials and packaging for cosmetic use to its repertoire. Sales were going so well that AlekPharm became one of the market leaders.
What makes AlekPharm stand out is not only the range of products they offer, but the trust they have built around them. Their growth came from consistency: carefully selected ingredients, reliable supply, clear communication, and a deep understanding of what their customers need, whether they are individual buyers, small producers, beauty professionals, or businesses building their own cosmetic lines.
As the company grew, so did its ambitions. What started with essential oils, then raw materials and packaging, expanded into new ventures that reflected the same philosophy of quality, trust, and customer care.
AlekDerm is one of those ventures. It is a cosmetic line built on a decade of expertise and customer trust. With carefully developed formulas, AlekDerm products are designed to meet the needs of men and women of all ages, using the best of what nature has to offer to restore and protect the skin.
[ Long-term partnership ]
When AlekPharm first approached Creative Brackets nearly a decade ago, they weren't just looking for a website.
They were looking for a partner who could help them build an entire brand from the ground up. To guide them through every step of building their brand and business.
From the very beginning, Creative Brackets (CB) acted as a one-stop shop:
- Branding: Developing a recognizable and trustworthy identity.
- Development: Building a solid online store on PrestaShop.
- Marketing: Creating campaigns that resonate with customers and drive growth.
- Social Media: Managing presence and communication across key platforms.
We started with the essentials. We set clear goals and made sure we were fully aligned with AlekPharm's vision.
From there, we shaped a brand identity that reflects the essence of their business: nature, harmony, purity, trust, and quality.
{ Digital solutions }
Once the foundation was in place, we moved into building their digital home.
The AlekPharm website was built on PrestaShop, powered by PHP/MySQL, and expanded with custom integrations tailored to the business's specific needs. But this wasn't just any online store. Together, we integrated everything the business needed to run smoothly:
- E-commerce functionality for smooth online shopping.
- Fiscalization to ensure regulatory compliance: We integrated a certified fiscalization system to automate the issuance of fiscal receipts and ensure full compliance with local tax regulations.
- Online payments for convenience and trust.
- Custom modules and integrations that extended PrestaShop beyond its standard features.
All that, combined with a user-friendly website design, makes it practical and easy for customers to browse products, learn about their benefits, and confidently complete their purchases.
{ Marketing and growth }
As the platform grew, so did our role. We expanded into marketing and social media, ensuring the brand voice was consistent, engaging, and aligned with AlekPharm's values. From SEO and paid ads to content and community management, every move was designed to fuel sustainable growth.
- SEO optimization laid the foundation for sustainable visibility.
- Paid campaigns delivered measurable ROI, attracting new customers and driving sales.
- Social media strategies fostered a loyal community built on trust, education, and engagement.
Beyond performance metrics, our focus was always on building long-term relationships with customers, making AlekPharm not just a store but a brand people return to again and again.
“From day one, our collaboration was built on trust. AlekPharm placed its complete faith in us, and in return, we became more than a service provider. We became their key partner. And our partnership continues, rooted in trust, collaboration, and shared success.”
— Marko Platanić, co-owner of Creative Brackets
{ Branching out into new industries }
As AlekPharm's original business grew stronger, so did its vision. Having established a trusted brand in essential and herbal oils, it began branching out into new industries, and Creative Brackets was there every step of the way.
Our role wasn't limited to their first e-commerce platform. We became their digital partner across all ventures, ensuring that each new project carried the same level of professionalism, trust, and brand consistency.
Some of the projects we proudly worked on include:
- AlekDerm: A natural cosmetic line built on AlekPharm's decade of experience, brought to life with a fresh visual identity and a digital presence tailored for demanding modern customers.
- AlekFit: A brand dedicated to fitness and wellness equipment. AlekFit offers a wide selection of modern machines and equipment, providing individuals and fitness centers with everything they need to achieve their goals and create top-quality training spaces.
And this is just the beginning. With every new idea AlekPharm pursues, we are by their side: shaping, building, and growing together.
[ The natural outcome ]
Over the last nine years, AlekPharm has grown into a recognizable and trusted brand in the natural oils market.
Today, they are more than a producer of essential oils. It is a growing ecosystem of brands and services built on the same foundation of quality and customer trust that started it all.
And through every stage, from AlekPharm to AlekDerm, AlekPlace, and the projects still to come, Creative Brackets has been there. From branding and development to marketing and digital strategy, we are part of AlekPharm's past, present, and future.
Nine years, multiple ventures, countless campaigns, and one simple truth: when trust is the foundation, growth is the natural outcome.
