Branko writes about paid acquisition for eCommerce: how Google Ads and Meta accounts are structured, what the platforms' automation does with a budget, and how conversion data reaches them.
A practical guide to managing Performance Max campaigns for profitable eCommerce growth. It explains why ROAS alone is not enough and how conversion quality, margins, product priorities, creative...
Meta Andromeda is changing how ads are matched with potential customers. This guide explains why creative diversification, accurate conversion signals and strong business judgment now matter more...
A guide to properly using Meta Pixel and Conversions API for e-commerce. Learn how to improve data accuracy, prevent duplicate purchases, and ensure more reliable signals for optimizing Meta Ads...
A practical guide to managing modern Google Search campaigns with broad match and AI Max. It explains how match types, negative keywords, brand controls, conversion data, automated ad copy, and...
A practical guide to building a clear and scalable Meta Ads account structure. It explains when to use CBO or ABO, how to approach the learning phase, and how to give Meta enough freedom without...
A practical guide to reliable Google Ads conversion tracking for eCommerce. It explains GA4 imports, direct Google Ads tracking, Enhanced Conversions, server-side tracking, Consent Mode, and the...