Milos Lukic

Co-founder Design & strategy

Milos Lukic

Co-founder of Creative Brackets. Built together with Marko since 2015.

A few words from Milos


I am a designer by profession. In 2014 I was leading a team when Marko joined the company as a university intern, and I became his mentor. He is a developer, I am a designer, and we describe ourselves as two sides of the same coin.

That company closed, and not on good terms. Most of what I took from it came from mistakes, and it left me wanting responsibility for my own career and convinced that parts of the business could be run differently and better. In 2015 Marko and I founded Creative Brackets in Gothenburg as equal partners. The Serbian company, Creative Brackets DOO, followed in 2017.

Ownership is still split 50:50 and we decide on company matters jointly. Within the company I am responsible for design and strategy. After more than ten years of working together, Marko and I have built this company side by side, and we hold it to the principles we started with: be transparent with clients and colleagues, give people a fair chance to prove themselves, and treat each other decently whatever happens.

Be aware of your strengths, and even more of your flaws. There is always something to learn from someone.
From the founders' Tech Breakfast talk

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Attribution models marketing 101

Attribution models marketing 101

Attribution models help marketers understand which channels and touchpoints drive conversions and sales, enabling smarter decisions and better budget allocation.

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